Here’s What a S.W.O.T Analysis Is

A S.W.O.T analysis allows you to observe the competitive advantages your company may or may not have. It is a small list that identifies a company’s internal strengths and weaknesses as well as a company’s external opportunities and threats.

It is simple to create and should be included within a business plan.

Down below are example bullet points to take in consideration.


  • Strong capital position
  • Low debt
  • Brand recognition
  • Multiple locations
  • Visionary leader
  • Supply chain
  • Productive company culture


  • Barriers of entry
  • Products aren’t differentiated enough
  • High expenses
  • Weak branding
  • Negative cash flow
  • Weak distribution network


  • Positive trends in the field
  • Ability to enter new market
  • Hiring more talent
  • Acquiring better equipment
  • Franchise
  • New products and services
  • Acquiring market share
  • Refinancing debt


  • Emerging and existing competition
  • Negative media coverage and exposure
  • Growing concern among consumers regarding environmental issues
  • Cost of goods increase
  • Loss of talent
  • Lawsuits

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